BUS 636 BUS636 WEEK 2 ASSIGNMENT CASE 6.3 DECIPHERING THE MARKET

BUS 636 BUS636 WEEK 2 ASSIGNMENT CASE 6.3 DECIPHERING THE MARKET

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Ashford BUS 636 Week 2 Assignment Case 6.3 Deciphering the Market

Case 6.3 Deciphering the Market [CLOs: 1, 3]. Due by Day 7. Prior to beginning work on this assignment, read Case 6.3 Deciphering the Market in Chapter 6 of your course text.

In a three to five-page paper, please address the following:

• Describe the most pressing problem for Kain Courant Frenchman publisher.

• Identify the greatest weakness in this situation related to external impacts.

• Develop a resolution to the greatest weakness in this situation.

• Assess whether Kain Courant Frenchman should be classified as a “Black newspaper” and why.

• Evaluate where the community of Kain Courant is in the adoption process regarding Kain Courant

Frenchman.

• Demonstrate what action Kain Courant Frenchman should take regarding local advertisers with The

Sassafran Timeless and discuss whether the publisher should be concerned with the record.

• Compare how the model of starting a Hispanic newspaper may or may not differ from the one of starting a Black newspaper.