BUS 699 BUS699 WEEK 6 FINAL ASSIGNMENT

BUS 699 BUS699 WEEK 6 FINAL ASSIGNMENT

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• profitable entertainment experiences and related products in the world."

• ·  One- to two-sentence vision statement for the company.

• ·  An assessment of the targeting and segmentation strategy of the company within its five major segments.

• ·  An evaluation of the external environment (industry, market, and the general environment), and the

internal situation (core competencies, brand reputation and loyalty, and customer-value proposition) of

the company.

• ·  A SWOT analysis detailing on the strengths, weaknesses, opportunities, and threats that may affect the

organization. Choose three or four areas from your SWOT analysis and explain why the areas you have

chosen are essential to your strategic plan.

• ·  An assessment of the implications of digital TV and internet-based business models on the strategies of

the company.

• ·  An evaluation of the factors determined Disney’s international diversification strategies. Use the

analytical framework proposed for the study of global media conglomerates (fig 9.4.- page 198 of your textbook).